Inevitably when we hand someone our business cards and they look at the back, their first question is, “What’s this?” Our simple response is that it’s a bar code which is usually followed by a look of confusion as to why we would put a bar code on our business card. A simple demonstration and it becomes clear.
While technically called a QR Code, these bar codes can contain information as simple as a web or email address to a host of information as the image below illustrates. The nice thing is that with the right smart phone app, all of the information can be captured and stored by the phone with little effort by the user. While we think that it provides a certain cool factor, perhaps the best thing about our cards is that they really do get a conversation started.